The History Of Howard Alan Events

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Here is a story of how Howard Alan Events came to be… It all started more than 29 years ago with a man and a gorilla:

Leaving a career as a chiropractor, Howard Alan went into retail, settling in Plantation, Florida. In an effort to bring in the business, he strategically placed a 6-foot-4-inch gorilla named Magilla out on the street. Cleverly, the prominently displayed Magilla featured signs that said it was running for Mayor. Needless to say, the active Mayor was not happy that he was being poked fun at, and had Howard arrested.

The brilliant publicity stunt to promote the store not only worked, it landed Howard and Magilla on several local TV news stations, as well as Good Morning America and PM Magazine.

He was found guilty of “having something illegal in the street”. Then, Howard was ordered to pay a $500 fine, serve probation, and donate Magilla, who had become a local celebrity.

Through the whole ordeal, Howard realized he had a knack for advertising and public relations. Combining newly discovered talent and his passion for arts, Howard created Howard Alan Events, a public relations and advertising agency specializing in art show productions.

Howard’s first show was in a Boca Raton housing development during the dead heat of summer. Let’s just say it was a learning experience…

Howard also started promoting craft shows in shopping centers and approximately 100 exhibitors were featured. It was a serious struggle, but Howard was determined to make it work.

The rest, as they say, is history!

 

Alexandria: September 2010

 

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About Howard Alan Events

For nearly three decades, Howard Alan and American Craft Endeavors have allowed more than 10,000 artists to exhibit their original work to millions across The United States. When our company began, our art and craft shows showcased a handful of exhibitors. Today, a typical Howard Alan or American Craft Endeavors event features 100-300 talented artists and fine crafters. No matter where you are, you are sure to find one of our stellar events nearby. Our shows take us to destinations like Aspen, Chicago, Alexandria, Vail, and Fort Lauderdaleā€¦just to name a few! Our great outdoor venues, fantastic crafters, and talented artists allow us to consistently be ranked among the top art and craft shows in the country. Visit a show and see for yourself why we are the very best!

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