Here is a story of how Howard Alan Events came to be… It all started more than 29 years ago with a man and a gorilla:
Leaving a career as a chiropractor, Howard Alan went into retail, settling in Plantation, Florida. In an effort to bring in the business, he strategically placed a 6-foot-4-inch gorilla named Magilla out on the street. Cleverly, the prominently displayed Magilla featured signs that said it was running for Mayor. Needless to say, the active Mayor was not happy that he was being poked fun at, and had Howard arrested.
The brilliant publicity stunt to promote the store not only worked, it landed Howard and Magilla on several local TV news stations, as well as Good Morning America and PM Magazine.
He was found guilty of “having something illegal in the street”. Then, Howard was ordered to pay a $500 fine, serve probation, and donate Magilla, who had become a local celebrity.
Through the whole ordeal, Howard realized he had a knack for advertising and public relations. Combining newly discovered talent and his passion for arts, Howard created Howard Alan Events, a public relations and advertising agency specializing in art show productions.
Howard’s first show was in a Boca Raton housing development during the dead heat of summer. Let’s just say it was a learning experience…
Howard also started promoting craft shows in shopping centers and approximately 100 exhibitors were featured. It was a serious struggle, but Howard was determined to make it work.
The rest, as they say, is history!