We wanted to share with you Ron Leep, who impressed us with his marketing skills. When Ron Leep arrived at the 9th Annual Downtown Aspen Art Festival this weekend, he brought more than his artwork. He brought along materials to market himself and his masterpieces.
Ron had post cards made that included his contact information along with his upcoming shows. Most importantly, everything was up-to-date!
Take a look below:
(The originals were in color.)
This type of marketing is a little more effective than the business card, because it allows the patrons to know where you will be next. Perhaps a patron needs time to “think about” an expensive piece of artwork. Knowing any future art festival you will be participating in, may attract customers who have seen your work in previous shows!
Additionally, Ron mails out these cards to all of his customers before an event!
Kudos to Ron Leep!
We have also seen artists who send out email reminders to their mailing lists, as well. These are all great ways of attracting new and old customers at an art festival.
What has been most effective for you? Share with us!