An Artist Who Knows How To Market Himself: Ron Leep


We wanted to share with you Ron Leep, who impressed us with his marketing skills. When Ron Leep arrived at the 9th Annual Downtown Aspen Art Festival this weekend, he brought more than his artwork. He brought along materials to market himself and his masterpieces.

Ron had post cards made that included his contact information along with his upcoming shows. Most importantly, everything was up-to-date!

Take a look below:

Front of Postcard

Back of Postcard

(The originals were in color.)

This type of marketing is a little more effective than the business card, because it allows the patrons to know where you will be next. Perhaps a patron needs time to “think about” an expensive piece of artwork. Knowing any future art festival you will be participating in, may attract customers who have seen your work in previous shows!

Additionally, Ron mails out these cards to all of his customers before an event!

Kudos to Ron Leep!

We have also seen artists who send out email reminders to their mailing lists, as well. These are all great ways of attracting new and old customers at an art festival.

What has been most effective for you? Share with us!

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About Howard Alan Events

For nearly three decades, Howard Alan and American Craft Endeavors have allowed more than 10,000 artists to exhibit their original work to millions across The United States. When our company began, our art and craft shows showcased a handful of exhibitors. Today, a typical Howard Alan or American Craft Endeavors event features 100-300 talented artists and fine crafters. No matter where you are, you are sure to find one of our stellar events nearby. Our shows take us to destinations like Aspen, Chicago, Alexandria, Vail, and Fort Lauderdale…just to name a few! Our great outdoor venues, fantastic crafters, and talented artists allow us to consistently be ranked among the top art and craft shows in the country. Visit a show and see for yourself why we are the very best!

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