Monthly Archives: September 2011

Don’t Just Make A Sale, Build a Relationship

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Each week, we receive phone calls from past patrons looking to connect with an artist that they saw at a show in an effort to purchase work from them. The impact each one of you makes on the visitors you interact with each weekend at a show is truly incredible.

This got us thinking…are you maximizing the time you spend with potential customers at shows? We wanted to share a few ideas for maximizing your face time with potential customers and garnering a loyal customer base.

Contact Information

  • Do you attach your business card to each bill or receipt?
    • Putting your contact information on multiple places increases the chance that your customer will keep it.

Advertising

  • Are you tooting your own horn enough?
    • Passing out fliers that list your upcoming shows is a great way to garner repeat business.
    • Make sure your fliers are on brightly colored paper or include an eye-catching design to ensure it doesn’t end up discarded.

Sales

  • Are you spending time getting to know your customers and forming relationships with them?
    • Asking your prospective customers specific questions is a great way to start a conversation that can lead to a sale.
    • Be approachable and friendly, customers want to buy from people they feel a connection to and trust.

Social Media (It isn’t a dirty word)

  • Are you communicating with your customers electronically?
    • An email list is a free and easy way to communicate with a large number of people in a quick manner.
    • Have you considered a facebook or twitter page to update your customers on show dates and showcase new work?

Nurture your relationships

  • Stay in touch with your customers, call them to follow up and see how your piece is doing. A follow up phone call to eventually lead to the sale of another piece.
    • Business cards can be easily misplaced, but by you taking the first step in continuing the conversation, you will be fresh in your customers’ minds.

Don’t be a stranger

  • Have you updated your contact information with Howard Alan Events and American Craft Endeavors?
    • Making sure we have your business phone, website, email, and mailing address is crucial in case a patron contacts us in search of you and your work.

We hope some of these tips can help you increase your customer base and help you create long lasting relationships with patrons at all of your future shows.

Happy Customers

If you have any questions about this post – please don’t hesitate to contact us at 561-746-6615 or info@artfestival.com!

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

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October Craft Festival Alternatives

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During the month of October, we have two art festivals:

(1) 24th Annual Las Olas Art Fair (Fort Lauderdale, FL) – October 22nd & 23rd, 2011

(2) 22nd Annual Hyde Park Village Art Fair (Tampa, FL) – October 29th & 30th, 2011

However, if you are itching to do more shows, we have a SOLUTION!

We do have Craft Festivals every weekend in October. Take a look below & see which ones you may be interested in:

(1) 17th Annual Downtown Delray Beach Craft Festival (Delray Beach, FL) – October 1st & 2nd, 2011

(2) *EXCITING NEW LOCATION!* 21st Annual Tarpon Springs Craft Festival (Tarpon Springs, FL) – October 8th & 9th, 2011

(3) 17th Annual Downtown Sarasota Craft Festival (Sarasota, FL) – October 15th & 16th, 2011

(4) 3rd Annual Coconut Creek Craft Festival at The Promenade (Coconut Creek, FL) – October 22nd & 23rd, 2011

(5) The Downtown Bradenton Craft Festival (Bradenton, FL) – October 29th & 30th, 2011

Tarpon Springs : 2010

If you have any questions about the craft festivals mentioned above – or if you have questions about applying… please don’t hesitate to contact us at 561-746-6615 or info@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

Join HAE In Supporting Breast Cancer Awareness Month

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In honor of Breast Cancer Awareness Month, we are asking all our artists and patrons to wear pink to the following art & craft festivals in October:

*Fine Art Festivals:

(1) 24th Annual Las Olas Art Fair in Fort Lauderdale, FL on October 22nd & 23rd, 2011

(2) 22nd Annual Hyde Park Village Art Fair in Tampa, FL on October 29th & 30th, 2011

*Craft Festivals:

(1) 17th Annual Downtown Delray Beach Craft Festival in Delray Beach, FL on October 1st & 2nd, 2011

(2) 21st Annual Tarpon Springs Craft Festival in Tarpon Springs, FL on October 8th & 9th, 2011

(3) 17th Annual Downtown Sarasota Craft Festival in Sarasota, FL on October 15th & 16th, 2011

(4) 3rd Annual Coconut Creek Craft Festival at The Promenade in Coconut Creek, FL on October 22nd & 23rd, 2011

(5) The Downtown Bradenton Craft Festival in Bradenton, FL on October 29th & 30th, 2011

We want everyone to show their support for all those who have been affected by breast cancer! Join us in supporting this cause.

October is Breast Cancer Awareness Month!

If you have any comments or questions, contact us at 561-746-6615 or info@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

New Date & Location: 21st Annual Tarpon Springs Craft Festival

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Attention Fine Crafters!

The 21st Annual Tarpon Springs Craft Festival, which will be held next weekend (October 8th & 9th), has a fantastic new location!

The show will be held on Tarpon Avenue, which is the main street that runs through the busy downtown area in Tarpon Springs.

You can find plenty in this area, including: the spongedocks, greek restaurants, bakeries, attractions, tours, sightseeing cruises, and lots of shopping. This is the perfect backdrop for an American Craft Endeavors craft festival!

Times: Saturday & Sunday 10am-5pm

Address: 161 E Tarpon Ave., Tarpon Springs, FL 34689

*The final cost to exhibit is: $235

Tarpon Springs: 2010

You can download an application HERE.

If you have any questions about this festival, please don’t hesitate to contact us at 561-746-6615 or info@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

We Want To Hear YOUR Stories!

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We want to know about your weekend at our art or craft festivals! Did something interesting and exciting happen to you at one of our art or craft festivals? Did a celebrity buy your artwork? Did one patron buy everything you had in your booth? Did you have record sales?

Also – do you have a unique story unlike any other artist? Did you work in the corporate world for 15+ years, and then all of a sudden switch to creating art and following your dreams? We want to hear your story!

Please share with us – this may lead to an opportunity to promote you on our social networking platforms and other various media content.

Boca Fest: 2011

Please submit your stories to: elisabeth@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

RECAP: 2nd Annual Art In The Village

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This past weekend, we had an art festival in Cleveland, Ohio. We couldn’t have asked for a better way to end our tour from around the country before we headed back to Florida for our Florida Tour!

Here are some of our favorite pictures from the weekend:

Cleveland Crowd: September 2011

Artist, Ed King, proudly standing in front of his booth.

Artist, Jeremy Hansen, standing next to one of his beautiful pieces!

You can view the complete photo album from the show HERE.

If you have any questions, please don’t hesitate to contact us at 561-746-6615 or info@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

Howard Alan Events Hosting Ad Contest!

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Attention all artists & fine crafters!

We are hosting a competition to find a new ad for all our shows in 2012 – for both our fine art shows and craft shows!

We are asking our artists to create a new, original & modern ad that will be used across the United States in all our PR & marketing efforts.

Here is what the winner will receive:

(1) Your name will appear on all the ads that are used to promote our shows.

(2) $1 million worth of advertising across the country.

(3) You will receive a free art or craft show.

We are looking for a new art festival ad and a craft festival ad! This competition will end on December 1st, 2011. Please submit your ads to elisabeth@artfestival.com.

Las Olas Art Fair Ad - 2011

If you have any questions about this post, please don’t hesitate to contact us at 561-746-6615 or info@artfestival.com.

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.