Cheryl Summers: Marketing Pro


Cheryl Summers has been known to think outside-the-box with her marketing ideas. As a successful artist, it is very important to be savvy in other areas besides your artwork. 

We wanted to go ahead and show you an example of how Cheryl Summers is a “marketing pro”. Perhaps it will give you an idea of what you can do to promote you and your artwork!

See below:

Cheryl Summers

Cheryl was kind enough to send us a postcard from our recent show in Alexandria, VA. This is a wonderful idea to announce to your followers about a particular show. In addition, if you read the complete postcard, you will see the type of deal Cheryl was offering to her first 20 customers.

Not only does this method announce to her customers where she will be next, but also it gives them the incentive to be one of the first 20 customers to receive a free print with a purchase of $50 or more!

Kudos to Cheryl Summers for this!

What innovative techniques have you used to get customers to your booth at an art festival? Please share with us!

If you have any questions about this post, please don’t hesitate to contact us at 561-746-6615 or

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About Howard Alan Events

For nearly three decades, Howard Alan and American Craft Endeavors have allowed more than 10,000 artists to exhibit their original work to millions across The United States. When our company began, our art and craft shows showcased a handful of exhibitors. Today, a typical Howard Alan or American Craft Endeavors event features 100-300 talented artists and fine crafters. No matter where you are, you are sure to find one of our stellar events nearby. Our shows take us to destinations like Aspen, Chicago, Alexandria, Vail, and Fort Lauderdale…just to name a few! Our great outdoor venues, fantastic crafters, and talented artists allow us to consistently be ranked among the top art and craft shows in the country. Visit a show and see for yourself why we are the very best!

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