Don’t Just Make A Sale, Build a Relationship


Each week, we receive phone calls from past patrons looking to connect with an artist that they saw at a show in an effort to purchase work from them. The impact each one of you makes on the visitors you interact with each weekend at a show is truly incredible.

This got us thinking…are you maximizing the time you spend with potential customers at shows? We wanted to share a few ideas for maximizing your face time with potential customers and garnering a loyal customer base.

Contact Information

  • Do you attach your business card to each bill or receipt?
    • Putting your contact information on multiple places increases the chance that your customer will keep it.


  • Are you tooting your own horn enough?
    • Passing out fliers that list your upcoming shows is a great way to garner repeat business.
    • Make sure your fliers are on brightly colored paper or include an eye-catching design to ensure it doesn’t end up discarded.


  • Are you spending time getting to know your customers and forming relationships with them?
    • Asking your prospective customers specific questions is a great way to start a conversation that can lead to a sale.
    • Be approachable and friendly, customers want to buy from people they feel a connection to and trust.

Social Media (It isn’t a dirty word)

  • Are you communicating with your customers electronically?
    • An email list is a free and easy way to communicate with a large number of people in a quick manner.
    • Have you considered a facebook or twitter page to update your customers on show dates and showcase new work?

Nurture your relationships

  • Stay in touch with your customers, call them to follow up and see how your piece is doing. A follow up phone call to eventually lead to the sale of another piece.
    • Business cards can be easily misplaced, but by you taking the first step in continuing the conversation, you will be fresh in your customers’ minds.

Don’t be a stranger

  • Have you updated your contact information with Howard Alan Events and American Craft Endeavors?
    • Making sure we have your business phone, website, email, and mailing address is crucial in case a patron contacts us in search of you and your work.

We hope some of these tips can help you increase your customer base and help you create long lasting relationships with patrons at all of your future shows.

Happy Customers

If you have any questions about this post – please don’t hesitate to contact us at 561-746-6615 or!

Follow us on Facebook & Twitter for all the latest information about our art & craft festivals.

About Howard Alan Events

For nearly three decades, Howard Alan and American Craft Endeavors have allowed more than 10,000 artists to exhibit their original work to millions across The United States. When our company began, our art and craft shows showcased a handful of exhibitors. Today, a typical Howard Alan or American Craft Endeavors event features 100-300 talented artists and fine crafters. No matter where you are, you are sure to find one of our stellar events nearby. Our shows take us to destinations like Aspen, Chicago, Alexandria, Vail, and Fort Lauderdale…just to name a few! Our great outdoor venues, fantastic crafters, and talented artists allow us to consistently be ranked among the top art and craft shows in the country. Visit a show and see for yourself why we are the very best!

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