The inspiration of this post came about when one of our artists discussed on our Facebook Fan Page wall the packaging she had seen at our 12th Annual Downtown Delray Beach Thanksgiving Weekend Art Festival last weekend.
Here is a question we would like to ask you:
How do you package your work once it is sold?
As we have always stated, everything matters. And by everything, we mean: artwork, booth display, how you engage yourself with customers, how you market and promote your work & packaging.
Packaging can be used as a means of advertising yourself! For example:
Even though it was simple, you can tell Arleen & Michael Parker take pride in their jewelry. They beautifully wrapped a pair of earrings and included their business card. This is what we mean be promoting yourself in any way possible! The inclusion of their business card will allow the customer to contact them for more jewelry!
Tell us what you think about the way an artist should package their work once it is sold to a customer.
If you have any questions about this post, please don’t hesitate to contact us at 561-746-6615 or firstname.lastname@example.org.