The Process of Becoming an Established Artist


Becoming an established artist takes time, patience and talent! This blog post is going to be for those artists who are novices in the art festival world.

1. Believe in yourself and stay positive!

If you don’t think your artwork is the best that there is, then why would a customer want to buy it? You must have faith in your artwork and know that YOU are the expert! Additionally, your attitude can have a huge affect on your customers. We’ve heard stories from customers who bought artwork because the artist was positive and uplifting.

2. Become a business.

Get business cards, licenses, etc. Like we said in a previous blog post, you must have business cards when you exhibit at an art festival. Additionally, research ways to market yourself. Here are some great suggestions: create a website, get involved with social networking sites, hand-out Howard Alan Events Connoisseur Guides (which will allow your customers to know where you exhibit your work) & have an address book at the festivals where you can collect customers’ information.

3. Build a name for yourself.

When you attend art festivals, make yourself known for what you do. Find your niche. For example, Debbie Flowers, from Loxahatchee, Florida, has established herself as a potter. Each unique piece comes handpainted in bright Key West colors or in lively Palm Beach earth tones:

Susan Painter: Pottery

Do you have advice? Share it below! We would love to hear from our established artists who already exhibit in our art festivals.

You can join in on the conversation on Facebook & Twitter!


About Howard Alan Events

For nearly three decades, Howard Alan and American Craft Endeavors have allowed more than 10,000 artists to exhibit their original work to millions across The United States. When our company began, our art and craft shows showcased a handful of exhibitors. Today, a typical Howard Alan or American Craft Endeavors event features 100-300 talented artists and fine crafters. No matter where you are, you are sure to find one of our stellar events nearby. Our shows take us to destinations like Aspen, Chicago, Alexandria, Vail, and Fort Lauderdale…just to name a few! Our great outdoor venues, fantastic crafters, and talented artists allow us to consistently be ranked among the top art and craft shows in the country. Visit a show and see for yourself why we are the very best!

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