Monthly Archives: May 2012

2013 Howard Alan Events Art Festival Schedule Released


Artists get out your calendars and start planning for 2013!  Howard Alan Events presents our schedule through April 2013.   It is hard  sometimes to think ahead while we are just getting into our Summer Tour but these shows are very popular and fill up quickly so we recommend you sign up for the shows you want to participate in early to secure your spot.

04/06-04/07 The 14th Annual San Marco Art Festival (Jacksonville, FL)
04/13-04/14 35th Annual Siesta Fiesta (Sarasota, FL)
04/20-04/21 12th Annual Celebration Art Festival (Orlando, FL)

The 4th Annual Hilton Head Island Art Festival on Memorial Day Weekend!


Memorial Day Weekend In Hilton Head

This holiday weekend you need to do something exciting, and the 4th Annual Hilton Head Island Art Festival is where you should be! The show will be held at the famous Shelter Cove Harbor, which is nationally known for being one of the most popular resort and shopping districts in the Hilton Head area. This exquisite backdrop combined with the excitement of the holiday weekend creates an exceptional environment to feature the creations of Country’s most extraordinary artists. You won’t want to miss out on a weekend filled with art and fun!


 Date & Time: May 26th & 27th, 2012    Saturday & Sunday 10AM-5PM

Navigational Address:  1 Harbourside Ln. Hilton Head Island, SC 29938

See you at the show!!!

Howard Alan Events


Craft Festival This Weekend- Downtown Delray


The 18th Annual Delray Beach Craft Festival is a favorite Palm Beach weekend event, bringing contemporary crafts from more than 100 of the nation’s most talented artisans to this free community event. A variety of jewelry, pottery, ceramics, photography, painting, clothing and much more, all handmade in America, will be on display.  At this show, you can find beautiful one-of-a-kind craftwork displayed by their originators at price ranges to suit every budget. Enjoy shopping, dining and entertainment in any of Delray Beach’s award winning shops, cafés or restaurants.  Explore the crystal clear Atlantic Ocean or visit unique galleries and boutiques on Atlantic Avenue when you visit “Florida’s Village by the Sea.”

Vote for your favorite Kansas City restaurant & win a $500 Power & Light District Shopping spree!


Anyone who loves food appreciates the importance of a helpful restaurant review. How else would we know what to order or the best nights for a romantic one-on-one meal? And in metropolitan areas like Kansas City, there’s one big name to trust when it comes to accurate reviews: Zagat. And their ongoing Kansas City Restaurant Survey wants to hear from you!

Who serves the best brunch? Which BBQ joint has the sassiest sauce? How much did you spend at the new place at the Plaza and was the service worth the bill? With Zagat Survey, you can make your opinion known and see it put to good use.

Your opinion matters to Zagat, and they’d like to give attendees of the Downtown Kansas City Art Fair the opportunity to win a $500 shopping spree at The Power & Light District just for voting in their Kansas City Restaurant Survey.

All you have to do is drop by the Zagat Lounge at the Art Fair (booth #42, located near the intersection of Walnut & 14th Street) register, vote and get ready to shop til you drop!  You’ll be able to vote at the Zagat booth onsite at the Art Festival as well as at home.

Click here to start voting now

We’re excited to see you this weekend! Be sure to come with a desire to discuss good food. Until then, happy voting!


Kansas City Artist Spotlight – Aaron Coleman


Aaron Coleman – Kansas City, MO – Studio Coleman Facebook Paintings –,

Aaron Coleman will be displaying his art at The Downtown Art Annual at the Kansas City Power and Light District  May 18 – 20, 2012.

Mission Statement by artist:
“This work represents my official breakaway from the path that I had been indoctrinated to follow.  This linear path was shattered into a web of possibilities during the economic collapse of 2008.  I received a pink slip, and I felt free for the first time in my life.  I began cultivating my own ideas and developing the proper environment for creativity.  Some rewiring occurred.  I trust my own instincts now, and look towards the future with a fearless audacity.  This creative energy cannot be diluted into schedules and profit margins.  I am a bona fide stay up all night, exhilarated paint flinging, creative maniac.  You can’t cage this soul!  So I say thank you Mr. Goldman and Mr. Sachs, Freddie, Fannie, and Sallie, and the late Lehman brothers; thank you for forging the hammer that shattered my predictable path, and reminding who I am as a human being.  I hope this set of work can be an inspiration to the viewer to follow their own passions in life; enjoy the ride.”

Craft Festival This Weekend Downtown Stuart


Over the years, this festival has grown to one of the summer’s most anticipated festivals in this area located in Martin County, just north of Palm Beach County in Stuart. The show is set up along Osceola Street in Stuart’s historic downtown area. Come celebrate our 15th anniversary this year. This event brings together some of the best crafters in the nation with paintings, wooden sculptures, ceramics, one-of-a-kind jewelry, handmade baskets and much, much more. An expansive Green Market complements the weekend with plants, orchids, tangy BBQ sauces, and homemade soaps.

Navigational Address

26 SW Osceola St.
Stuart, FL 34994


Tammy Frand will be at the Downtown Stuart Craft Fair

Judy Derench

See you there!!!

How To Market Your Work Offline


Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities.  Here are a few ways to market and promote yourself offline.

Collateral Materials:

An artist should promote and direct their prospects to their website every chance they can get. Website promotional opportunities should be a part of the artist’s collateral materials such as business cards, letterhead, envelopes, invoices, business checks and mailing labels. In addition, the artist’s website should appear on their email signatures, be a part of their voicemail messages, appear on any social media networks and pages that the artist is engaged in.

Press Releases:

Press releases sent to local media provides the artist with an alternate way to present themselves and their art. Press release copy can be sent out about anything newsworthy, such as art shows, art awards, art sales, speaking engagements etc.

Become a Columnist:

Local news publications both offline and online are always looking for good writers who can write about interesting things and interesting ways. These are non paying positions, but the continuing publicity is an incredible way for an artist to gain more exposure to people who are interested in art. Become the local art expert in your area and reap the benefits in more traffic and more art sales.

Networking Events:

Local networking events are an excellent way for an artist to meet people and will allow an artist an opportunity to promote their artwork. A networking event is a place to meet people and to develop professional relationships.

Publish a Newsletter:

A printed newsletter is an excellent way to present and to promote the artist and their art. Newsletters also provide the artist with an effective way to brand their art business. Newsletters are a message solely controlled by the artist and can be targeted directly to the artist’s audience. Newsletters can be handed out at networking events, brochure inserts or used as handouts. Newsletters can also be left in shops and stores at the counter to be picked up for further distribution.

In our local communities, on a state wide basis and regionally, there are a lot of different ways and different media that an artist can use to promote and market their art. Offline marketing opportunities are usually local in nature but if done consistently, effectively and well, will eventually lead to more website traffic and more art sales.