Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities. Here are a few ways to market and promote yourself offline.
An artist should promote and direct their prospects to their website every chance they can get. Website promotional opportunities should be a part of the artist’s collateral materials such as business cards, letterhead, envelopes, invoices, business checks and mailing labels. In addition, the artist’s website should appear on their email signatures, be a part of their voicemail messages, appear on any social media networks and pages that the artist is engaged in.
Press releases sent to local media provides the artist with an alternate way to present themselves and their art. Press release copy can be sent out about anything newsworthy, such as art shows, art awards, art sales, speaking engagements etc.
Become a Columnist:
Local news publications both offline and online are always looking for good writers who can write about interesting things and interesting ways. These are non paying positions, but the continuing publicity is an incredible way for an artist to gain more exposure to people who are interested in art. Become the local art expert in your area and reap the benefits in more traffic and more art sales.
Local networking events are an excellent way for an artist to meet people and will allow an artist an opportunity to promote their artwork. A networking event is a place to meet people and to develop professional relationships.
Publish a Newsletter:
A printed newsletter is an excellent way to present and to promote the artist and their art. Newsletters also provide the artist with an effective way to brand their art business. Newsletters are a message solely controlled by the artist and can be targeted directly to the artist’s audience. Newsletters can be handed out at networking events, brochure inserts or used as handouts. Newsletters can also be left in shops and stores at the counter to be picked up for further distribution.
In our local communities, on a state wide basis and regionally, there are a lot of different ways and different media that an artist can use to promote and market their art. Offline marketing opportunities are usually local in nature but if done consistently, effectively and well, will eventually lead to more website traffic and more art sales.